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Chevrolet + Barbie

Barbie's love for Chevrolet spans decades — just take a look at her iconic collection of Corvettes. Both Barbie and Chevrolet embody style, self-expression and innovation, making the new Blazer EV a perfect fit for Barbie The Movie. The collaboration not only highlighted the aspirational qualities of both brands, but also introduced the Blazer EV as an exciting SUV to a multi-generational audience.

To celebrate the Blazer EV's big screen debut, we dressed our shiny new toy in nostalgic Mattel-style packaging to create a paparazzi moment at the pink carpet premiere.