This integrated campaign helped Doritos introduce two new flavors and created an engaging way to let consumers decide which one they liked best. The commercial featured two bags fighting in an underground, stop-motion free-for-all. The battle continued online where site goers could pick their favorite flavor, customize a tale of the tape, and fight head-to-head against other gamers. With over 300,000 unique games played in the first month, the site was a hit. Literally. It was an FWA-awarded multiplayer experience and part of Doritos Gold Effie winning Snack Strong Productions.
