The “Real people. Not actors.” campaign had a strong 5 year run (perhaps you saw it). In that span of time, brand consideration increased 20%, opinion increased 25%, there were 48 consecutive months of year-over-year sales gains, and it earned a handful of awards including Automotive and Brand Renaissance Effies. Not to mention a J.D. Power award for dependability. Well, not really, but you could depend on seeing one of the spots every single time you turned on the TV.
