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Chevy Teen Driver Technology Generations

Parents worry about their kids driving. To demonstrate Teen Driver Technology in the Chevy Malibu, we held an activation to film real teens in real driving situations. Parents sat with their kids and watched the film. But it wasn’t fair of us to shame the kids. So, to prove no one’s perfect behind the wheel, we also filmed the parents driving the car and surprised them by inviting THEIR parents to watch with them. The social videos garnered millions of views and lots of press.

CHEVY TEEN DRIVER TECHNOLOGY - CASE STUDY